Lausanne is a multicultural city, rich in history.
Headquarters of the Olympic Committee and prestigious schools, attracts people from all over the world, absorbing influences and creating a particular cultural landscape, which could be called “Swiss.”
As soon we arrived we were impressed by the Gothic cathedral that towers over the city, but even more by the extensive use of lapidary writing, both in the monuments and for private.
This has led to a typographic design clear and legible with a balanced use of detail and in line with the historical period.
The signs reveal a taste that looks across the ocean, to the vernacular sign painting and the brush script, sometimes revealing a kitsch taste.
The print has sparked different emotions: in the church of San Francoise and in the cathedral we were lucky to saw two beautiful Bibles printed in letterpress, while the headlines of newspaper low level gave us a sense of anachronism and detachment from the surrounding context and finally we enjoyed the creative use of hand lettering and customization of fonts in advertising.
In the cemetery, we found some wonderful examples of Roman Capitals perfectly carved and other examples of fine workmanship.
Finally we present some images of the traffic signs and other typographical artifacts we met during our tour.
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